Our Team

Sirvard Amatuni
Founder and CEO

Our voice of reason, motivator, team-builder and time-keeper. With over a decade in communications, Sirvard founded “Amatuni Copywriting” to cater to the demand for quality content in the Armenian market. She couples her thorough knowledge of industry in and outs and passion for excellence to build and maintain a team of professionals dedicated to our mission of connecting through content.

Background: GIZ Armenia, USAID/Smithsonian Institution “My Armenia” program, Mediamax, Agency Fish, Ayas Tour

Eleonora Araratyan
Social media marketing (SMM) specialist and Russian content creator

A former journalist, Eleonora is our social media marketing (SMM) specialist and Russian content creator. Working in major Armenian media agencies for around 10 years, she decided to specialize in Public Relations and SMM at Moscow Higher School of Economics. In Russia, she worked as SMM and events manager in marketing companies.

Eleonora draws her inspiration in the Armenian mountains. She actively hikes and travels in the various corners of Armenia. She also supports the Armenian Mountaineering and Mountain Tourism as a PR Manager on a voluntary basis.

Background: Mediamax, Novosti Armenia, Tert.am, Vein Technologies (Moscow, Russia)

Kima Atoyan
Digital and Social Media Marketing Specialist

Kima is our digital and social media marketing specialist. Proactive, sociable and goal-oriented, she keeps track of all the innovative and rapidly changing trends of the field, avidly improving her professional qualities. Before specializing in the field, she enhanced her communications skills in different other areas such as telecommunication, banking sector and tourism. She leads an active lifestyle and is a keen music lover, always being on top of club and electronic music latest hits.

Background: Tufenkian Heritage Hotels, Jobfinder.am, HSBC Bank Armenia, iCON Communications, G-Next tour operator